SweetAg, the agricultural lending platform built by Sweet Technologies Inc., said it has raised $7.4 million in a funding round led by Diagram Ventures, Builders VC and Cooperative Ventures.
SweetAg said the capital will support growth of its client base and accelerate delivery of its AI-powered origination, servicing and capital markets solutions for agricultural lenders, cooperatives and agribusinesses.
BetaKit reported the financing as $7.4 million USD ($10.3 million CAD) and described it as an all-primary round that combined equity funding and simple agreements for future equity, closed during the second quarter. BetaKit also reported that the financing was announced Monday. One funding listing, The SaaS News, dated the raise Aug. 31, 2026.
The announcement materials reviewed did not disclose a valuation or other financial terms.
From Landjourney to SweetAg
The company was founded as Landjourney in 2024 and later rebranded to Sweet Technologies, with SweetAg as its flagship platform. It is based in Boulder, Colorado, according to AgFunderNews, The AI Insider and The SaaS News. BetaKit describes the company as Montréal- and Boulder-based and reports that nine of its 12 employees, including its entire technical team, are in Canada.
The “industry leader in AI-powered agricultural fintech” description of SweetAg appears in the company’s press release and was repeated in some coverage; it is a company characterization rather than an independent assessment.
What the platform does
According to the company and press-release-based coverage, SweetAg’s platform uses AI and automation within a bank-compliant environment to modernize loan origination, servicing and capital markets through configurable workflows. The company says the platform is designed to digitize each lender’s own rules, forms and scorecards rather than require them to fit a rigid legacy system.
SweetAg co-founder and Chief Product Officer Jeremie Bedard said the platform compresses timelines: “SweetAg helps lenders grow by improving their interactions with farmers, transforming weeks-long processes to a matter of days.”
CEO Luke Johnson framed the work around farmers’ access to capital: “If we can save farmers from the heartache and stress that comes with accessing capital to fuel their businesses, we’ve done something meaningful at a time farmers need it most.”
Customers and market context
SweetAg says its clients include some of the largest agricultural lenders and cooperatives in the United States, according to BetaKit. AgAmerica is among the lenders using the platform. Its co-CEO, Courtney Eelman, said the two companies partnered early “because we believe farmers and rural businesses deserve a more modern lending experience—one supported by technology built for the complexity of agricultural finance.”
GROWMARK is exploring applications of the platform, ranging from customer intake to trade finance. Karmy Kays of GROWMARK said the organization saw potential to “modernize and automate a much larger portion of our business” after evaluating its AI capabilities and configurable workflow tools. Coverage described GROWMARK as exploring the technology, not as having completed a full rollout.
BetaKit reported that approximately $10 billion in loan volume runs through Sweet. That figure comes from a single outlet’s report and was not independently verified in the materials reviewed.
The funding announcement cited rising input costs as pressure on farm finances: diesel up 28% and fertilizer up 11% to 23%, which SweetAg said widens a working capital gap and increases farmers’ financing needs.
Expansion beyond agriculture
Bedard told BetaKit that Sweet also intends to begin serving firms doing other forms of commercial lending beyond agriculture. BetaKit reported that Sweet plans to move into serving banks, credit unions and other firms whose complex commercial lending is too specialized to fit legacy loan origination systems. Those plans were described by a single outlet.
What’s confirmed and what’s next
Confirmed: the $7.4 million round, led by Diagram Ventures, Builders VC and Cooperative Ventures; the company’s rebrand from Landjourney to Sweet Technologies; and its stated plan to grow its client base and expand its AI lending software.
Unknown: the round’s valuation and full terms, the investor list beyond the named lead firms, and whether GROWMARK or other prospective clients will expand their use of the platform. The $10 billion loan-volume figure and the stated second-quarter close each rest on a single source.
Still awaited: confirmation from named clients about broader adoption, and further detail on the company’s hiring and product expansion as the new capital is deployed.